About
I’ve spent nearly 20 years working on creative projects, helping brands figure out what to say, how to say it, and how to make it land.
Over that time, I’ve worked with companies like Google, Ericsson, Salesforce, and Procter & Gamble, across digital marketing, tech marketing, and PR.
Different industries, different audiences, but the same underlying challenge every time:
how do you communicate something in a way that actually connects?
That question has shaped how I think about content.
Not as something you produce for the sake of it, but as something that needs to work. Whether that’s building awareness, earning attention, or driving action.
Real content for real audiences
More recently, that thinking has moved beyond client work and into something more hands-on.
I now run and contribute to two growing YouTube channels.
Tech Edit is focused on technology.
Reviews, opinions, and storytelling designed to be informative, but also engaging and accessible.
Emile on Wheels is a different space entirely.
It’s a design-led automotive channel, less about specs for the sake of it, more about understanding why things look and feel the way they do.
Two very different audiences. Two different styles of storytelling.
Both grounded in the same idea: content needs to hold attention and give people a reason to care.
Element Creator Studio is where agency experience, brand thinking, and real-world content creation come together
No layers. No handoffs. Just clear thinking, applied properly.
If that’s what you’re looking for, we’ll get on well.