FAQ

Answering questions about strategy, production, process and how Element works.

  • Element approaches projects strategically before moving into production.

    Instead of simply focusing on creating polished visuals, the focus is on shaping communication around audience understanding, platform behaviour and modern viewing habits.

    That means thinking about messaging, structure, storytelling and attention before cameras are even involved.

  • No.

    YouTube informs a large part of Element’s thinking around audience attention and viewer behaviour, but the studio works across a much broader range of strategic and commercial content projects.

    That includes branded content, founder-led communication, launch campaigns, customer stories and digital-first video production across multiple platforms.

  • Both.

    Element works with SMEs, founder-led businesses, creator brands and larger organisations depending on the needs of the project.

    Some productions are intentionally lean and agile, while others scale through trusted collaborators and specialist production support when required.

  • Projects can include:

    • Content strategy

    • Branded video production

    • Founder and creator content

    • YouTube strategy and production

    • Product launches

    • Customer stories and case studies

    • Campaign development

    • Scripting and storyboard planning

    • Digital-first communication projects

  • Yes.

    In many cases, the strategic thinking is the most important part of the project.

    Element regularly works with clients to help clarify:

    • Goals

    • Audience

    • Messaging

    • Structure

    • Formats

    • Production approach before filming begins

  • Yes.

    Element can work independently or alongside existing marketing teams, internal creative teams and agency partners depending on the structure of the project.

  • Element operates as a flexible studio model led by Emile Kronfli.

    Some projects are handled in a lean and agile way, while others scale through trusted collaborators across production, editing, design and specialist creative disciplines when broader execution is required.

  • No.

    Element is based in London but works with clients across the UK and beyond depending on the project.

  • Every project is different, depending on the scope, strategy, production requirements and deliverables involved.

    Some projects are intentionally lightweight and agile, while others involve broader collaborative production.

    Budgets are discussed openly early in the process to help shape the right approach for the project.

    Due to the scalable approach, similar projects will cost less than with typical agencies due to reduced overheads.

  • Timelines vary depending on the complexity of the project.

    Some productions move quickly, while others involve more extensive planning, strategy and production stages.

    Clear timelines are established during the early planning process.

  • Yes.

    Some projects are standalone productions, while others evolve into longer-term content and strategy partnerships depending on the needs of the client.

  • The simplest way is to start a conversation.

    Some clients arrive with a clear brief, while others are still figuring out what they need.

    The initial conversation is designed to explore the problem before jumping straight into production.

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