The brief

Support the launch of Ericsson On Demand with a clear and compelling way to communicate the product, defining not just the message, but the most effective way to deliver it.

The approach

Develop a content-led landing page centred around a hero video, supported by structured messaging and supporting content. The focus was on making a complex, technical offering easier to understand, while creating a cohesive experience across video, written content, and interactive elements.

The execution

Led the project end-to-end. From concept through to delivery. Defined the content strategy, created the page structure and wireframe, wrote all on-page content, and developed the video through scripting, storyboarding, and collaboration with the editor. Also introduced an interactive map to visualise product availability.

The result

A joined-up launch experience that brings together video, content, and interaction, designed to communicate a complex product with clarity and intent.